Linea Intima Edit
12 maggio 2026
China (Shenzhen) International Brand Underwear Fair (SIUF) and the China Intimate Apparel Culture Week are the yearly events, which be authorized by Ministry of Commerce of the People’s Republic of China, and presented by informa market, Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd. and the Shenzhen Underwear Association(SUA), with the support of Guangdong Textile Association. The 21st China (Shenzhen) International Brand Underwear Fair closed on 27 March at the Shenzhen Convention & Exhibition Center (Futian).
The exhibition showcases new products, technologies, trends and applications of the lingerie industry worldwide and strives to create a professional exchange platform integrating business negotiation, international communication and brand display for lingerie manufacturers and the entire supply chain.
SIUF Carnival: international presence growing strongly
Under the theme “SIUF Carnival” of SIUF2026, overseas attendance surged by over 45%, bringing together buyers from more than 100 countries and regions. The fair proved once again that SIUF is the world’s most dynamic gateway to Global intimate apparel market.
Global Brands and Pavilions – A World of Trends
Byford (UK)
At Byford, quality is a way of life. Our definition of quality draws upon the values of our founder and reflects a unique commitment to high standards of design, craftsmanship, distribution and marketing. It is the continuing high quality of our relationship with our customers that is the cornerstone of our international success.
Nette Rose (South Africa)
They are a lifestyle lingerie label, made in the sun-kissedcity of Cape Town, South Africa ~ Nette Rose, She is a wild one, with a gentle soul who sways to her own rhythm and dresses for herself.
Mirono'va Dress (Russia)
The company is a corset factory that has established itself in Russia as a reliable partner for stores and boutiques selling women's clothing. The factory produces products in two directions: evening and linen corsets. We sew corsets from S to 5XL and have built-up logistics with the whole world. We guarantee fast deliveries and a high-quality product that will diversify your product range and become a magnet for new customers.
Theme: LABORATOIRE DE CRÉATIVITÉ INTERCULTURELLE
SIUF x Airs de Paris
Through its publications, events, and collaborative initiatives, Airs de Paris becomes a dynamic platform for encounter and experimentation, a space where creators, thinkers, and cultural leaders from both countries engage in meaningful dialogue.This cross-cultural collaboration invited many French brands to participate, including brands such as SILK R PARIS, Virginie Zurfluh, Fashion Green Hub, HAWA AU FÉMININ, Imane Ayssi, etc.They are recognized as powerful creative assets — essential raw materials for shaping new narratives, renewing practices, and opening unexplored perspectives.
As global textile and intimate industry restructures, Southeast Asia has become the core of the supply chain. With its economic and trade advantages, Vietnam is a top choice for expanding overseas. As a key link in the global textile and apparel chain, Vietnam made a strong appearance at the SIUF Carnival, showcasing its manufacturing potential in underwear and drawing significant attention from companies and international buyers looking to enter the Southeast Asian market.
Theme: AIX Multiverse Brand Expo
Asia Influencer X (AIX), a long‑term strategic partner of SIUF, bringing together brands and emerging design forces from many countries, including TIDEMRKT (USA), NEUBODI (Malaysia), PRYNTD (Malaysia), and Serenity & Co. (Southeast Asia). They blend diverse cultures with modern aesthetics, ranging from underwear and activewear to lifestyle products, presenting a brand universe full of imagination and creativity for buyers. Queste realtà fondono culture diverse con estetiche contemporanee, spaziando dall’intimo all’activewear fino ai prodotti lifestyle, creando un universo creativo ricco di immaginazione per i buyer.
The Ho Chi Minh City Textile and Garment - Fashion Association (AGTEK) X
Faslink
Faslink is a Vietnam-based fashion and garment manufacturing company specializing in functional, sustainable, and well-engineered apparel for men. With over 16 years of experience in the textile and garment industry, Faslink provides comprehensive B2B solutions covering material development, ODM garment production, and uniform solutions.Faslink is committed to sustainability through the use of recycled and eco-friendly materials, transparent sourcing, and responsible production practices. The company works closely with fashion brands, corporations, and partners to deliver high-quality products that balance comfort, durability, and long-term value.
Maya DIY Studio
A Vietnam-based lingerie design studio and professional training platform, operating since 2019.Specialize in lingerie design, pattern making, and technical training, focusing on bras, lingerie, corsetry, and sleepwear.At SIUF 2026, Maya DIY participates in a design showcase, presenting lingerie samples, mini mannequins, and design materials to illustrate the process from concept to finished products.
Upmita Enterprises (India)
Based in New Delhi, India is a high-quality manufacturer and exporter specializing in swimwear, activewear and intimate wear apparels even though they do manufacture both knit based and woven apparels for global brands. Their Experience spanning over 30 + years. They provide comprehensive support throughout the entire production life cycle from fabric sourcing. Sampling to LOW MOQ & HIGH MOQ mass productions. Their founder Srishti Monga is a designer and a brand consultant under her new Venture "Mentara consulting" helping D2C brands, designers and fashion entrepreneurs with their product strategy, and brand building. Over the years they have established themselves as a global sourcing expert as well for LOW MOQ requirements of start-up brands.
Real Business
SIUF 2026 welcomed buyers and agency representatives from the UK, France, Italy, Vietnam, South Korea, Turkey, the Philippines, Indonesia, Russia and beyond. The fastest‑growing markets are Thailand, Turkey, South Korea, the Philippines, Vietnam, Indonesia, Italy, Spain and Singapore.
INTIMATE APPAREL BUYER CLUB B2B Matching - overseas section
SIUF 2026 has specially launched an Overseas Session, inviting buyers from over 50 countries. By integrating Chinese local market demands, it has created an efficient business connection scenario. Focus on "overseas orders," the session aims to help Chinese supply chains directly connect with international brands and achieve efficient global expansion.
Intimate Apparel Industry and future cooperation between China & Vietnam
The “Intimate Apparel Industry and Future Cooperation Between China & Vietnam” conference brought together industry leaders from both countries to explore the golden opportunities created by the highly complementary nature of their intimate apparel sectors, set against the backdrop of global supply chain restructuring.Representatives from renowned Vietnamese enterprises such as F.L.D Vietnam and B'lao Vietnam, along with delegates from Chinese companies including Cosmo Lady and Jdttex, engaged in-depth discussions. They unanimously agreed that by leveraging the SIUF platform, cooperation between China and Vietnam will open a new chapter and create a win-win future for the industry.
The Global Underwear Industry Trends Insight Conference
The Global Underwear Industry Trends Insight Conference focuses on the evolving landscape of the global intimate apparel industry, offering in-depth analysis of emerging markets, regional demand shifts, and changes in trade supply chains, while delivering a comprehensive interpretation of global intimate apparel development models. CIUF helps Chinese suppliers seize opportunities in global expansion and promotes high-quality, globalized growth of the intimate apparel industry.
In addition to SIUF2027 Shenzhen, we are also excited to announce the SIUF Vietnam 2026.
SIUF Vietnam 2026
TIME:19–21 November 2026
VENUE: SAIGON EXHIBITION AND CONVENTION CENTER
SIUF2027 Shenzhen
TIME:25–27 March 2027
VENUE: SHENZHEN CONVENTION & EXHIBITION CENTER(Futian)
Secure your place at the world’s leading intimate apparel events!
International cooperation:
Eileen Wang
Eileen.Wang@siuf.com
Vicky Xiao
Vicky.Xiao@informa.com
Follow SIUF for more latest news
Official website: www.siuf.com/en
Instagram @siuf_official
X (Twitter) @SIUF_OFFICIAL
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Tag us: #Lingerie #Fair #Fashion #Designers #Fabric #Textiles #Lace #TradeFair #Accessories #Swimwear #Distribution #Event #International #Loungewear #Retail #Shapewear #Underwear #Trends #Fashionshow
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