SIUF 2026 returns to Shenzhen

AN INVITATION TO GLOBAL PARTNERS

Seeking for cooperation opportunities within intimate industry? 
Welcome to the 21st China (Shenzhen) International Brand Underwear Fair- SIUF 2026, from 25-27 March at the Shenzhen Convention & Exhibition Center.SIUF 2026 is projected to bring together over 1,300 exhibitors, 220,000 professional visitors and 18 Industrial Clusters. Exhibits will cover new forms such as intimate fashion brands, crossover fashion, new retail e-commerce, live-streaming of best-selling products, production and manufacturing. By leveraging exhibition resources and advantages in supply chain and omni-channel, we will create a comprehensive exhibition that encompasses all exhibitors and buyer’s channels. This critical mass facilitates unparalleled vertical integration across the entire supply chain—from innovative materials and manufacturing to finished brands and retail distribution.

The dedicated International Pavilion provides a curated platform for global brands. It is designed as the premier stage to launch products, build brand presence, and connect efficiently with key decision-makers, distributors, and retailers from whole world. 

WHY SIUF 2026 IS YOUR ESSENTIAL PLATFORM ?

SIUF Buyer Club (Business Matching): Gain direct access to key decision-makers from leading Chinese e-commerce platforms, major retailers, and international buyers.
Fashion Trend Zone: Showcase your innovations in materials and design at the dedicated “China Intimate Apparel Trend” zone, attracting industry influencers and media.
Strategic Networking: Join the China International Underwear Forum and cultural dialogues with global partners to gain market insights and build connections.
Spectacular Brand Exposure: Amplify your presence through joining premier events like the SIUF Fashion Shows and the Golden Dudou Awards Gala.

JOIN US & BECOME THE NEXT SUCCESS STORY !

CONTACTS
Eileen.Wang@siuf.com
Vicky.Xiao@informa.com 

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